About D32 Ads Ops
We run paid acquisition on Google Ads, and D32 Ads Ops is the tooling we built to operate our campaigns with code instead of manual work.
Why we built it
Running many campaigns across several accounts by hand is slow and error-prone: budgets drift, settings get missed, and reporting lags behind spend. D32 Ads Ops connects to the Google Ads API and handles the repetitive work — campaign setup, budget checks, performance reporting — while every change still passes through review before it is applied.
What we run
Our campaigns are App campaigns and Search campaigns for the mobile products we operate, with conversion tracking wired through our attribution provider. We optimize toward the events that matter for each product — installs first, then registrations and first purchases as the data accumulates — and we judge every campaign on its own numbers.
How we work
- API-first. Reads and writes go through the official Google Ads API. The browser is only used for what the API cannot do.
- Review before apply. Budget and bidding changes are proposed, checked, and then applied — never pushed blind.
- Evidence over feeling. Bid and budget decisions come from measured performance and market benchmarks, not from habit.
- Our accounts only. D32 Ads Ops manages the Google Ads accounts we operate ourselves. We do not take on third-party advertisers.
Contact
Questions about D32 Ads Ops, this site, or how data is handled: contact@d32adsops.com. Our data practices are described in the Privacy Policy.